What started as a small side hustle in university, grown into something much bigger. Back in those early days, we just knew we had a passion for streetwear, after seeing so many different styles in university. We started selling caps to friends as a way to make a little extra cash, but also to express our creative side. As word spread and demand grew, we quickly realized that there was more potential in our vision than we’d initially thought.
The turning point came during the global pandemic. As the world shifted to working and living from home, the need for comfortable yet versatile clothing skyrocketed. People were looking for pieces that were as functional as they were fashionable—clothing that could take them from zoom calls to casual outings, all while offering the versatility and ease of wear they needed during such a challenging time.
That’s when we saw our opportunity to evolve. We set out to create streetwear that was minimal, functional, and versatile—pieces that could work for any occasion, without sacrificing style or comfort. Every design we create is built around four core principles: the silhouette, fabric quality, functionality, and versatility. We carefully select fabrics that feel good on the skin and stand the test of time. We focus on clean, timeless designs that can be easily mixed and matched, and we make sure every item serves a purpose in your wardrobe.
What began as a small passion project is now a brand driven by the belief that less is more. We’re proud of how far we’ve come, and we’re excited for the future as we continue to innovate, refine, and grow. Thank you for being part of our journey.
TEAM AZER